Advertising for Sofiya-club.com.ua

Our solution

In order to attract customers at different stages of decision-making, we used several directions of promotion:

1. We built a logical site structure, optimized meta tags and filled the pages with content for key queries. Additionally, blocks with news and promotions were created to expand semantics and increase visibility in search.
2. Google Ads. Launched search campaigns for commercial requests, used geotargeting for residents of Kyiv region. At the same time, remarketing was set up to bring back visitors who viewed apartment layouts.
3. Meta Ads. In Facebook and Instagram, the emphasis was on the visual component: photos of residential complexes, promotional prices and offers with installments. Lookalike audiences were attracted to expand the reach.

By testing different approaches, it was possible to find the optimal balance between search, social networks and organics. This made it possible to work with both “hot” leads and those who were just beginning to be interested in buying a home.

Result

A comprehensive advertising strategy brought tangible results right from the start and created a solid foundation for further development:

• the site began to steadily receive organic search traffic;
• Google Ads search campaigns provided quality leads with a clear intention to purchase housing;
• advertising in social networks reached a wide audience, which only created demand;
• the sales department received clear analytics and was able to plan the marketing budget more effectively.

As a result, “Sofia” not only received the first applications immediately after launching the campaigns, but also built a system of customer attraction that works for the long term.

Conclusion

We have provided a full cycle of promotion: from SEO to targeted advertising. If you also need effective customer engagement through search engines and social networks, contact us, we will help implement the project comprehensively.