Advertising for Sofiya-club.com.ua

Our solution

To attract customers at different stages of decision-making, we used several promotion directions:

1. We built a logical structure of the site, optimized meta tags and filled the pages with content for key queries. Additionally, we created blocks with news and promotions to expand the semantics and increase visibility in search.
2. Google Ads. We launched search campaigns for commercial queries, used geotargeting for residents of the Kyiv region. At the same time, we set up remarketing to return visitors who viewed the layout of apartments.
3. Meta Ads. On Facebook and Instagram, we focused on the visual component: photos of residential complexes, promotional prices and offers with installments. To expand the reach, we attracted lookalike audiences.

Thanks to testing different approaches, we managed to find the optimal balance between search, social networks and organics. This made it possible to work with both “hot” leads and those who were just starting to be interested in buying a home.

Result

The comprehensive advertising strategy brought tangible results right from the start and created a solid foundation for further development:

• the site began to consistently receive organic search traffic;
• Google Ads search campaigns provided quality leads with a clear intent to purchase housing;
• social media advertising reached a wide audience that was just forming demand;
• the sales department received clear analytics and planned the marketing budget more effectively.

As a result, Sofia not only received the first applications immediately after the launch of the campaigns, but also built a customer acquisition system that works in the long term.

Conclusion

We provided a full promotion cycle: from SEO to targeted advertising. If you also need effective customer acquisition through search engines and social networks, contact us, we will help you implement the project in a comprehensive manner.