After the launch of the site, a new goal appeared – to quickly reach the target audience of the ration delivery service in Kyiv and form a stable flow of orders. It was necessary to set up advertising channels and lay the foundation for SEO promotion.
Promotion of 2DoEat.com
Portfolio category:
Advertising and SEO
Our solution
We developed a comprehensive marketing strategy that covered several areas:
- Google Ads. We created search campaigns based on key queries (“PP Kyiv delivery”, “proper nutrition with delivery”, etc.). We ran test ads with different formats and weeded out less effective options.
- Meta Ads (Facebook and Instagram). We focused on visual creatives: photos of dishes, examples of rations, promotions. We introduced several audiences — based on interests, geotargeting and look-alike based on the first customers.
- SEO optimization. We carried out basic technical optimization of the site, prescribed meta tags, structured content and formed a semantic core for further growth of organic traffic.
Thanks to the combination of paid channels and SEO, we provided the client with a quick start and a foundation for long-term development.
Result
The 2DoEat site received a comprehensive promotion system that works simultaneously for quick and long-term results.
- Search ads helped attract users with a clear demand.
- Campaigns on Facebook and Instagram increased awareness and generated activity around the brand.
- The optimization of the site made it possible to appear in the output for profile requests and receive additional organic traffic.
As a result, the company was able to cover several channels at once and form a stable flow of applications. The combination of advertising and SEO reinforced each other: advertising gave a quick effect, and optimization ensured a long-term organic increase in visitors.
Conclusion
We have built promotion so that it works at all stages: from attracting new customers to establishing a brand in a niche. If you also need advertising with a measurable result, leave a request and we will help implement your project.
