UTM Builder
Create a valid tracking link for any campaign. The result is generated instantly and stays in your browser.
Campaign settings
✓ Your data stays in your browserRequired UTM parameters
These fields provide the foundation for campaign reporting.
Optional parameters
Use them to distinguish ads, keywords and campaign IDs.
How to build consistent UTM tags
Use one naming convention across campaigns. Source identifies the platform, medium identifies the channel, and campaign identifies the initiative. Never put personal data in UTM parameters.
UTM builder frequently asked questions
What are UTM parameters and why should I use them?
UTM parameters are URL tags that tell analytics platforms the source, medium and campaign behind a visit. They make it possible to attribute traffic and conversions to a specific ad, email, social post or marketing initiative.
How do I create a UTM URL for Google Ads?
Enter the landing page URL, use google for utm_source, cpc for utm_medium and a consistent campaign name for utm_campaign. Google Ads ValueTrack parameters can be used for dynamic keywords and ad identifiers.
Which UTM parameters are required?
For consistent campaign tracking, always use utm_source, utm_medium and utm_campaign. utm_term, utm_content and utm_id are optional and help distinguish keywords, creatives, links and campaign identifiers.
Can I build UTM links for Facebook and Instagram ads?
Yes. A common convention is facebook or instagram as utm_source and paid_social as utm_medium. Add a stable campaign name and use Meta dynamic parameters when you need campaign, ad set or ad-level detail.
Where can I see UTM campaign results?
You can review UTM traffic in Google Analytics 4 acquisition reports, your CRM or another web analytics platform. Report dimensions are populated from utm_source, utm_medium and utm_campaign.
Does PRY.AGENCY store my generated links?
No. The UTM builder runs locally in your browser. Your landing page URL and campaign parameters are not sent to PRY.AGENCY servers or saved in a database.
