A separate landing page was needed for Biopatid, a product of the Tryfonova M.D. clinic, which would simply and clearly explain the mechanics of action, show the benefits for patients and motivate them to leave requests for consultation or purchase a course.
The development of the Biopatid landing page is a product of the Tryfonova M.D. clinic.
Portfolio category:
Landing page Development
Our solution
The company logo of the clinic was left unchanged, but the design of the landing page was built in the product’s own style – light, modern, with an emphasis on results and benefits. The task was to make the resource as “convertible” as possible.
We implemented the following stages:
- Design. We built a structure in the landing format: a bright first screen with a call to order a course, blocks with a description of the drug, BASIC / STANDART / PROFESSIONAL programs, real “before/after” photos. Added emphasis on numbers and benefits so that the user immediately sees the benefit.
- Programming. Landing is implemented on CMS with the possibility of editing texts and prices. Integrated application forms with program selection and automatic collection of contacts.
- Layout. Optimized for mobile devices, made simple navigation by anchors (“Programs”, “Results”, “Analyses”, “FAQ”). Ensured fast loading of pages even when using a large number of photos.
- Content. Created texts that explain the essence of the drug and the differences from classical weight loss methods. In the descriptions of the programs, the effects and results were written in an understandable format. Added the “Necessary analyses” and “Frequently asked questions” block.
This approach made it possible to create a landing page with a clear focus: the visitor immediately understands what Biopatid is, what program he can choose, what the results will be and how to place an order.
Result
Before the launch of the landing page, information about Biopatid was only available in the general flow of the clinic’s materials, and patients did not have the opportunity to quickly get answers or place an order online. There was no page focusing on the product.
Thanks to the new landing page:
- the product has a separate promo site, which is completely dedicated to Biopatid and its programs;
- patients can immediately see all course options, their composition and price without additional consultations;
- integrated registration and order forms made communication fast and convenient;
- photo “before/after” and block “Frequently asked questions” removed the main barriers of trust;
- already in the first weeks after launch, the clinic received the first applications for weight loss courses directly through the website.
Thus, the landing became a full-fledged channel of attracting patients, which did not exist before, and proved the effectiveness of launching unique products on separate landings.
Conclusion
The project covered all stages — from design to content. As a result, a modern promo site appeared, which not only presents the Biopatid product, but also effectively encourages users to leave applications and order a course.
If you need a landing page for a specific product or service, we will create it with a focus on conversion and results.
