Development of the Biopatid landing page – a product of the Tryfonova M.D. clinic.

Our solution

The clinic’s corporate logo was left unchanged, but the landing page design was built in the product’s own style – light, modern, with an emphasis on results and benefits. The task was to make the resource as “convertible” as possible.

We implemented the following stages:

1. Design. We built a structure in the landing page format: a bright first screen with a call to order a course, blocks with a description of the drug, BASIC/STANDART/PROFESSIONAL programs, real “before/after” photos. We added emphasis on numbers and benefits so that the user could immediately see the benefits.
2. Programming. The landing page is implemented on a CMS with the ability to edit texts and prices. We integrated application forms with program selection and automatic contact collection.
3. Layout. We optimized for mobile devices, made simple navigation by anchors (“Programs”, “Results”, “Analyses”, “FAQ”). We ensured fast page loading even when using a large number of photos.
4. Content. We created texts explaining the essence of the drug and its differences from traditional weight loss methods. In the program descriptions, we described the effects and results in a clear format. We added a “Required tests” and “Frequently asked questions” block.

This approach allowed us to create a landing page with a clear focus: the visitor immediately understands what Biopatid is, which program he can choose, what results and how to place an order.

Result

Before the launch of the landing page, information about Biopatid was only available in the general flow of clinic materials, and patients did not have the opportunity to quickly get answers or place an order online. There was no page focusing on the product.

Thanks to the new landing page:

• the product now has a separate promotional site entirely dedicated to Biopatid and its programs;
• patients can immediately see all course options, their composition and price without additional consultations;
• integrated registration and order forms made communication fast and convenient;
• “before/after” photos and the “Frequently asked questions” block removed the main barriers to trust;
• already in the first weeks after the launch, the clinic received the first applications for weight loss courses directly through the site.

Thus, the landing page became a full-fledged channel for attracting patients, which did not exist before, and proved the effectiveness of launching unique products on separate landing pages.

Conclusion

The project covered all stages – from design to content. As a result, a modern promo site appeared, which will not only present the Biopatid product, but also effectively encourage users to leave applications and order a course.

If you need a landing page for a separate product or service, we will create it with a focus on conversion and results.