An online store is more than just a website. It’s an ongoing sales tool that needs to be user-friendly, stable, and scalable. The cost of its creation can vary many times depending on the chosen platform, structure and business goals. Below we will explain what exactly forms the price, how the process is built at PRY.AGENCY, and how much the development of a turnkey store really costs.
What determines the price of an online store?
No online store is similar to another — and therefore the price cannot be fixed. The cost of the project is formed taking into account the complexity of the technical task, the volume of the catalog, the number of integrations and design needs. In most cases, we estimate the budget even before the start — to avoid unexpected expenses in the process.
Factors that affect the cost of development:
- The platform is WordPress (WooCommerce), Shopify or a custom framework solution.
- Number of products and filtering depth: from several categories to a multi-level catalog.
- Payment and delivery — integration with bank payment gateways, delivery services, New Mail API.
- Functional – coupons, promotions, loyalty systems, personal accounts of users.
- Data import — connection to CRM, accounting services, automatic update of balances.
- Design is a unique layout or adapted template.
- Language and regions — support for multiple languages and currencies, geotargeting.
The accompanying tasks are also of great importance: someone already has content and just wants to transfer the store to a new platform, while someone is starting a business from scratch and needs a comprehensive approach — from positioning to connecting ads. That is why the price cannot be universal: we always take into account the client’s context, project goals and resources for support. This allows you to create a solution that will be not only functional, but also effective in sales.
How do we create an online store?
The first stage is strategy. We deeply study your business, understand the logic of sales, the type of product, and the specifics of customers. We form the structure of the store: main page, categories, product cards, basket, payment page, personal account. We determine which platform is most suitable for the task: WooCommerce for basic stores, Shopify for a quick start, custom for complex solutions.The second stage is implementation. We create UI/UX design with user behavior in mind. We design the site adaptively, connect payment and delivery, configure the URL structure and meta tags. We conduct full testing, configure analytics, hand over the project to the customer along with instructions. Upon request, we provide technical support after launch.
Separately, we are working on optimization of download speed, integration with Meta, Google Merchant Center, SMS/E-mail notification services. We do not just “make a site”, but prepare a tool for stable work and growth.
How much does the online store at PRY.AGENCY cost?
We offer different formats — from simple to large-scale. Each option includes individual preparation, implementation and launch taking into account your business objectives.
- WooCommerce store — $2000–2300. An option for small niche stores with a catalog of up to 500 products. Includes template design, basic filters, integration with payment system, delivery, analytics connection, adaptation for mobile devices.
- Shopify store — $2200–3000. Ideal for those who want a quick start without technical difficulties. We create an adapted theme, customize the structure of products, automate order processing, integrate social networks.
- Custom development — from $3500. Solutions for businesses that need flexibility and unique functionality. We work with frameworks (for example, Laravel), implement integrations with CRM/ERP, authorization, multi-level filters, automatic update of balances, multilingualism.
We do not use template brief packages – every project begins with a consultation to precisely determine the optimal format and budget.
The online store is an investment
A high-quality online store can become the main sales channel for a business. It works 24/7, allows you to run ads, collects data on user behavior, automates logistics, accounting and communications with customers. It’s not a one-time expense, but a digital asset that pays for itself through increased sales, repeat orders and brand growth.
At PRY.AGENCY, we approach the creation of an online store as a long-term project. It is important not just to “launch a site”, but to create a system that will scale with the business. Today it can be a catalog of 100 products, and in a year – a full-fledged omnichannel platform with integration of marketplaces, CRM and mobile applications. That’s why we build flexibility and technical reliability at the planning stage. Investing in competent architecture and structure means savings on future improvements and a stable basis for development.
The cost of an online store depends on the details, but the result should be the same — a convenient, functional, ready-to-sell site. At PRY.AGENCY, we offer turnkey solutions: from idea to launch. Would you like to know the exact cost of developing your online store? Fill out the form and we will calculate for you for free.
