How much does it cost to create a website design?

Website design is not just about “looking good.” It is a tool that influences first impressions, usability, trust, and ultimately conversions. High-quality web design helps convey content, highlight benefits, and organize the logic of user interaction. On this page, we will look at how much it costs to create a website design in 2025 and what factors affect the price.

What determines the cost of website design?

The price of web design is determined not only by the number of screens, but also by the complexity of the structure, type of content, depth of thought-out scenarios, and level of adaptation to different devices. Design for a simple landing page with one targeted action is one volume of work. But if we are talking about a platform with multiple user roles, filters, personal accounts, and multilingualism, this is a completely different level of tasks and budget.

The main factors that affect the cost:

• Type of project. Landing page, corporate website, online store, personal account, portal — all have different depth and interface requirements. For example, for B2B sites, it is important to emphasize expertise, and for e-commerce, it is important to emphasize convenience of purchase.
• Number of screens and scenarios. Each unique page or scenario is a separate task. The design of a product card, filter, registration form or user panel requires individual processing.
• UI/UX level. A basic template can be made quickly, but if you need thoughtful logic, prototyping, usability tests, this increases the time and budget, but gives a much better result.
• Mobile adaptation. If the design is worked out in detail separately for smartphones, tablets and desktops, this requires additional time. The “mobile first” logic is also important – when the interface for mobile is designed first.
• The presence of a brand book. If the company has a ready-made identity, colors and typography, this simplifies the work. But if the design is created from scratch, including the visual style and tone of voice, this is a separate work.
• Graphics, illustrations, animations. Custom icons, animated elements, hover effects or micro-interactions – all this can be included in the package or ordered separately.

It is also important to consider how the team transfers the mockups – in Figma format, with documentation and readiness for adaptation into development. For example, at PRY.AGENCY we immediately prepare all components according to modern UI/UX approaches, so that it is easy for developers to work with the result. This not only saves time in the future, but also increases the overall quality of the project.

How do we create web design at PRY.AGENCY?

At PRY.AGENCY, design starts not with colors, but with business goals. We study who your audience is, how they interact with competitors, what they like and don’t like. After a briefing and analytics, we prepare a site structure, on the basis of which we form prototypes — black and white layouts that show the placement of blocks, transition logic, and user action scenarios.

Next comes the UI design stage. We develop a visual style, select fonts, colors, and form a design system. We always prepare adaptive versions — so that the site looks equally comfortable on a phone, tablet, and laptop.

How much does website design cost at PRY.AGENCY?

We don’t work according to templates. We create each design taking into account business goals, product specifics, audience behavior, and the company’s visual style. We approach each project individually — this applies to both the structure and the emotional tone of the interface. But to give you a guideline, we have prepared basic price ranges depending on the type of resource and its complexity.

Web design prices at PRY.AGENCY:

• Landing (1–3 screens) — from $600. An ideal option for quickly launching a service or presenting a separate product. Includes building a block structure, mobile adaptation, a simple design system. If necessary, we create options for A/B tests or promotional modules.
• Corporate website (5–8 pages) — $1,200–3,000. Suitable for companies that want to have a full-fledged online presence. We develop the design of typical sections — “About Us”, “Services”, “Blog”, “Contacts” — taking into account brand identity. The focus is on trust, navigation and effective presentation of information.
• Online store (10 or more screens) — $2000–5000. We work on key screens: home, catalog, product card, filters, cart, order processing, personal account. The design is adapted for convenience on all devices, optimized for quick buyer actions.
• Custom interfaces / portals / web services — from $3000. We work on complex digital products that require flexible logic, authorization, multi-level control panels, integrations. We create layouts based on scenarios, build a system of components, test usability on prototypes.

All prices are approximate. The final cost depends on the number of unique screens, the availability of adaptive features, and the depth of UI/UX development. In each project, we create a design system, taking into account the technical requirements of developers. Additionally, we can involve a copywriter, illustrator, and animator — if necessary and by separate agreement.

Design is not decoration, but strategy

Good design solves a specific problem: to increase conversion, make the brand recognizable, simplify the user’s journey. It is not art for art’s sake, but a strategic tool that should work in tandem with marketing, business logic and technical solutions. Even the most modest landing page with a well-thought-out UI/UX shows better results than a visually attractive but non-functional website.

At PRY.AGENCY, we always explain to our clients how design affects the result. Thanks to a structured process (brief, prototype, approval, mockups, adaptive), we not only save time, but also create a result that is comfortable to implement technically. This helps to avoid edits at the development stage – and launch the project faster.